Driving Traffic Through Social Media Part 1
As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: Driving Traffic Through Social Media.
Keep in mind that certain markets are more inclined to use certain social networks than others, so it’s important to locate your market and be certain you’re focusing most of your time and energy on those locations.
While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.
We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.
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Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.
For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state.
Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.
Join these groups and participate in them, making sure you follow their rules.
If they don’t allow promotions, you’ll need to contact the group administrators and ask for permission to advertise your service.
Otherwise, you should be able to pipe in if people happen to ask about dog walking services.
You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.
You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.
Another great way to drive targeted traffic is by using ezines. Learn all about it here.
Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.
You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.
You can also search pins for the niche and see how many re-pins each one has. This will let you know how interested people are.
Pinterest has a huge amount of traffic, and it’s relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.
You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field.
For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.
One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.
For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.
If you take a look at Pinterest, you’ll see that most images are taller than they are wide.
That’s because they take up the most screen real estate since images are constrained by width, but have much more space to expand lengthwise.
Thus, try to make sure your images follow the same format.
Check out this other great way to drive traffic using ezines. Just click here.
Next time, we’ll look at more social media sites where you can drive free traffic to your site or offer.
Marketing online is ultimately about communicating with your audience in a way that engages them and builds trust so that when you make an offer they will be inclined to act.
Using social media to engage with people interested in your niche is a great way to both drive free traffic and also test out your messages to see which ones capture the attention of your audience and which ones get them to take action.
Until next time…